Penetrating into a new market, either through export of products and services or setting up a manufacturing facilities is one way of expanding your company. But what does it take to do it successfully?
At Fii&A, we believe that one of the most crucial success factors for a new market penetration is the understanding of the target market itself. As such, our Cambodian Market Entry Program is designed to assist companies wishing to invest in Cambodia.
It is a holistic and systematic approach comprising 3 compulsory components, allowing companies to acquire a complete understanding of the market and validating the opportunity to support the decision making process.
1- Market Feasibility Study |
Fii&A Feasibility study covers the following areas:
- Profile desired demographics of the target market
- Assess your direct competitors to determine their strengths and weaknesses
- Identify market opportunities to exploit
- Survey prospective customers to gain insights into their purchasing behavior and likelihood of purchase
Fii&A will deliver:
- Professional report with key findings and conclusions that can also be used
by you to acquire financing from lenders or investors for your project
- Go or No Go recommendation
2- Market Visit to Cambodia |
Organized by Fii&A, the visit gives you a chance to understand the market, for further validation of the opportunity being considered.
During the visit you will:
- Familiarize yourself with the market, its business landscape and industry practice
- Face to face discussion with potential partners, prospective customers and stakeholders to gain first hand information and insight on the positioning of your products/services and those of your competitors
FINANCIAL ADVISORY SERVICES